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The Grio
The Grio is an American website with news and video content geared particularly toward African Americans. Originally launched in June 2009 as a division of NBC News,〔("The Grio Web Site" ). C-SPAN Video Library. August 20, 2012.〕〔("TheGrio reveals annual Top 100 list" ). ''Today''. February 4, 2013〕 It became a division of the progressive-leaning MSNBC cable channel in 2013. It was founded by the team who created the documentary film ''Meeting David Wilson''. In 2014, it was sold to its founders. ==History== TheGrio's editorial mandate is to "focus on news and events that have a unique interest and/or pronounced impact within the national African Americans audience",〔Ham, Jon (August 10, 2009). ("NBC’s theGrio.com needs diversity training" ). ''Carolina Journal Online''.〕 offering what co-founder, and Executive Editor David Wilson feels "are underrepresented in existing national news outlets". The site's debut sponsor was Ford. It features both original video content, as well as material collected from sources like msnbc.com, and compete with ''Slates TheRoot.com, AOL's BlackVoices.〔Kee, Tameka (June 10, 2009). ("Can NBCU's TheGrio.com Succeed Where RushmoreDrive.com Failed?" ). CBS MoneyWatch.〕 The website's name is derived from word ''griot'', the term for a West African oral historian and storyteller.〔Mayes, Julia (October 3, 2011). ("Positively Black: NBC Launches The Grio" ). 4 NBC New York〕
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